Plan
Powered by 500+ campaigns worth of historical set-top box click data, iQ™ dynamically generates best practice (for every target audience, product category and marketing objective) to inform and guide optimal design, promotion and distribution strategies.
Design
Throughout the campaign design process, designers apply highest performance executions, distilled across relevant historical campaign results, to ensure a superior branded experience, from the first to last day of execution.
Deliver
Automating key technical specifications across digital platforms, iQ™ streamlines implementation across the full In-Television™ universe, making full-scale deployment turnkey.
Assess
The iQ™ analytics engine generates systematic, real-time analysis of campaign performance relative to historical campaign benchmarks and best practice, enabling meaningful and decisive evaluation of necessary optimizations as well as robust, comprehensive post-campaign analysis.