Bringing Digital-Style Measurement to the TV Landscape
Our custom TV-centric analytics tool measures viewer engagement on a granular ‘by click’ level to accurately track viewers’ engagement with TV content.
Centralize All Data Across All Platforms
Augment traditional TV metrics with detailed campaign insights – aggregating results from all platforms into one dashboard for easy-viewing and decision-making.
Unprecedented Insight Into Your Target Consumer’s Living Room Behavior
Get a detailed account on what Advanced TV engagement really means with custom research studies, including:
- • Pre-/Post-exposure brand tracking/awareness studies
- • Custom match-back studies to directly tie exposure to purchase
- • Household-level addressable targeting