DroiTV™ is a unique web-based portal powered by iQ™’s database that helps marketers of all sizes, categories and budgets to understand how they can harness digital technology and evolved viewing behavior to lift measured ROI.
Identify
Dynamically generate best practice across the In-Television™ universe—across ALL TV audiences, platforms, marketing objectives, and product categories.
Output
Assess achievable performance for a given marketing scenario and identify critical success levers key to reaching top performance.
Compare
One-click comparisons of best practice and performance across selected combinations of target audiences, marketing objectives and product categories.
Educate
Source of intelligence for users in today’s evolved TV landscape.