Brightline

Better understand the high value affluent consumers place on their TV viewing experience and reach them where they are watching via In-Television™.

This installment proves TV viewing behavior is evolving as mobile/tablet technologies penetrate the living room, leading to multitasking across screens.

This installment reveals to marketers how to reach Hispanics, the country’s largest and fastest-growing ethnic minority, known for early technology adoption.

Recognize the potential for reaching moms and the kids they represent via In-Television™ in this installment, highlighting the digital viewing behavior of moms.

This installment highlights viewer appetite for food and cooking content on TV, outlining the capacity to reach audiences with interactive recipe content.

This installment demonstrates the potential for engaging traditionally hard-to-reach tweens and teens with branded entertainment on In-Television™.

Initiate a brand dialogue with young males aged 18-34 on In-Television™ by harnessing proven appetite for interactivity on TV, gaming and technology adoption.

This installment explores Baby Boomers’ media consumption and tech adoption, proving the potential for reaching this generation via In-Television™.

Understand gamer appetite for interactive ads across connected gaming consoles and their evolution into “entertainment consoles” in this installment.

A glimpse into the most up-to-date and important trends BrightLine is observing across relevant industries, audiences, technologies and markets. 

5/14/2013 installment.

Top-level ranking of observed In-TV engagement across audiences, industry categories, platforms, content types, marketing objectives, etc.

4/30/2013 installment.

A glimpse into the most up-to-date and important trends BrightLine is observing across relevant industries, audiences, technologies and markets. 

4/19/2013 installment.

A glimpse into the most up-to-date and important trends BrightLine is observing across relevant industries, audiences, technologies and markets. 

3/12/2013 installment.

A glimpse into the most up-to-date and important trends BrightLine is observing across relevant industries, audiences, technologies and markets. 

2/19/2013 installment.

A glimpse into the most up-to-date and important trends BrightLine is observing across relevant industries, audiences, technologies and markets. 

2/5/2013 installment.

A glimpse into the most up-to-date and important trends BrightLine is observing across relevant industries, audiences, technologies and markets. 

1/23/2013 installment.

A glimpse into the most up-to-date and important trends BrightLine is observing across relevant industries, audiences, technologies and markets. 

1/8/2013 installment.

A glimpse into the most up-to-date and important trends BrightLine is observing across relevant industries, audiences, technologies and markets. 

12/17/2012 installment.

A glimpse into the most up-to-date and important trends BrightLine is observing across relevant industries, audiences, technologies and markets. 

12/4/2012 installment.

A glimpse into the most up-to-date and important trends BrightLine is observing across relevant industries, audiences, technologies and markets. 

11/20/2012 installment.

Top-level ranking of observed In-TV engagement across audiences, industry categories, platforms, content types, marketing objectives, etc.

11/8/2012 installment.