Meet the dynamic and talented members of our rapidly growing team, dedicated to upholding BrightLine’s industry leadership and commitment to excellence through high-quality and innovative work.
Founder, Chairman, Chief Executive Officer
Jacqueline Corbelli is an entrepreneur and is the Chairman, CEO and Co-Founder of BrightLine. Jacqueline is the visionary and principal architect behind BrightLine’s path and direction in interactive advertising. It is this vision that equips top U.S. marketers like Unilever, Kellogg’s and American Express to transform a consumers’ television viewing experience. Jacqueline jumped into the marketing business from an unlikely background in banking. She was President of Aston Associates, LLC, where she led the business and operational redesign of major financial institutions worldwide.
An entrepreneur at heart, Jacqueline saw a golden opportunity in the advertising space eight years ago. As traditional TV ad models began to buckle beneath the weight of a burgeoning digital revolution, Ms. Corbelli looked for a way to reinvent how viewers interact with their television screens. BrightLine was born and the company has enjoyed double-digit growth while old-school advertising agencies die on the vine. Unstoppable and infinitely curious, Jacquie is also passionate about her work beyond the boardroom. In 2008, she produced a movie, “The Deal” with William H. Macy, and is board member and an active supporter of The Atlantic Theater Company in New York. Ms. Corbelli also serves as a board member to The International Radio and Television Society Board and chairs the board of The Millennium Promise Alliance. She has traveled extensively across Africa in support of ending extreme poverty through integrated economic development. Jacqueline is married and the mother of three girls, and resides in Connecticut.
Founder, Chief Experience Officer
Rob Aksman is the Chief Experience Officer, and Co-Founder of BrightLine. He leads the industry in interactive TV advertising experience design and execution – with over 500 iTV programs deployed across every major TV platform/operator.
Under Rob’s creative leadership, the company has successfully executed these experiences by focusing squarely on what digital TV viewers want to — and will — do with a remote control when presented with the right opportunity to interact with advertorial messaging and content. Successful campaigns include: Unilever, American Express, Kellogg’s, L’Oréal and the first Hispanic iTV advertising program for a consumer brand.
Rob’s unique combination of iTV ad creativity and deep knowledge of digital television platforms has taken the company’s iTV designs to new heights, by harnessing and shaping digital TV technologies in ways not previously thought possible and crafting partnerships that have changed the way marketers, programmers, and consumers view television.
Prior to BrightLine, Rob was Director of Operations at digital media consultancy Filter Media. His analysis and commentary on digital television advertising appears regularly in major advertising and media trade publications, and he is also a regular speaker at major trade events.
Chief Technology Officer
Keith Gelles joined BrightLine in 2012 to lead product development and engineering. Keith has 20 years of experience in software and technology development mostly focused on technical product planning and design and high-scalability software architectures with emphasis on building business solutions for digital applications. Before joining BrightLine, Keith most recently was CTO at Medialets since 2009, where he was responsible for company growth and strategy as well as managing development of creative tools and technologies and ad serving platforms for emerging mobile and tablet devices. He has been involved in incubation, early-stage investment, and advisory roles in various digital marketing, social, and analytics startups as well as consulting in rich-media, mobile, and data analytics.
As co-founder and CTO of PointRoll, he was responsible for inventing and managing the development of rich-media product technologies and ad serving platforms, as well as managing campaign production, ad operations and support teams. He was instrumental in growing the company and driving the subsequent acquisition by Gannett in 2005.
Prior to PointRoll, Keith served as technical development manager for Advertising.com, overseeing architecture design, web site development, mobile R&D, and implementation of various advertising solutions. Before Advertising.com, he was chief architect for the Netceleration division of Neuristics, tasked with the development of a suite of predictive modeling, optimization, and analytics tools for ecommerce applications. Keith graduated summa cum laude from the University of Pittsburgh with a Bachelor of Science degree in Computer Science, Mathematics, and Philosophy.
Chief Financial Officer
Joan joined BrightLine’s Executive Team in 2013 as Chief Financial Officer to lead the transformation of the financial, legal and human resource infrastructure to meet its expanding business needs and continue the company’s organic growth. Joan is a senior finance executive with deep expertise in auditing, strategy, corporate development, private equity, and treasury. Prior to joining BrightLine, she served as Managing Director of UBS (2002-2012). During her 10-year tenure she was responsible for launching three functions for the Investment Bank: Strategy & Corporate Development, Strategic Investments, and Alternative Equity during which she managed an $800m private equity portfolio and executed $9b in acquisitions. In her capacity at UBS she sat on the Boards of several of her investments including Markit, NYSE Liffe US, Market.com, TradeWeb, and Finsolutia. Prior to UBS, Joan was a Managing Director for GE Capital (1990-2002) where she held various roles in strategy, structured finance, and treasury. Joan started her career in auditing and consulting at Ernst & Young in New York where she progressed to Senior Manager before joining GE Capital. She earned a B.S. degree in business from SUNY at Oneonta and a M.B.A. in Finance from the University of Rochester, Simon School of Business. She is a GE certified Six Sigma Master Black Belt on process improvement and a CPA.
Chief Revenue Officer
Will joined BrightLine in 2013 and is leading BrightLine’s global business development efforts to expand and reinforce the company’s status as the standard bearer for helping others transition their use of TV as an ad medium to match the way viewers now watch. His experience with generating
and growing brand revenue will be used to expand BrightLine’s proven interactive advertising technology to the growing number of advertisers seeking to advance their TV strategy beyond the use of 30-second commercials, to include ad formats and experiences across screens that feed new TV viewer behavior.
Prior to BrightLine, Will served as VP, Enterprise Solutions at AudienceScience and has worked in Sales Management at SiriusXM Satellite Radio and CBS Broadcasting. Will’s deep expertise in digital advertising, coupled with his years of working in traditional media uniquely equip him with an experience set and the insight to assess customers’ needs and find creative solutions to help them succeed in a television world increasingly powered by the internet, and controlled by the viewer.
Chief Delivery Officer
Joanna Hall oversees the operations of BrightLine’s Experience Design staff. She also works closely with existing and new clients from initial concept through final project execution. Ms. Hall has a unique background with both creative agency and traditional media planning expertise. Prior to joining BrightLine, Joanna was a Media Supervisor at PhD, where she managed major client relationships, including Reebok, Roche, Timex, Commerce Bank, and Champion Mortgage.
Steve Grubbs is President and founder of Second Act Media consultancy, an advisor to companies working in the media, marketing, and entertainment and sports industries. Prior to creating Second Act, Steve worked in a variety of management positions within the Omnicom Media Group (OMG) and BBDO in his 32 years with the Omnicom Group.
From 2007 to 2009, Steve was CEO of the OMG Entertainment & Sports Group. Prior to his role at OMG, Steve was CEO of PHD North America from 2002 to 2007. PHD N.A. is a division of the PHD global network, with 43 offices in the U.S. and Canada. Before joining PHD, Steve was the CEO of OMD USA, Omnicom’s leading global media services network. He joined OMD USA at its inception and managed the integration of the broadcast buying assets of its primary agency networks into the second largest broadcast buying company in the U.S. Prior to joining OMD USA, Steve was EVP, Director of National TV Buying and Program Development, at BBDO New York. Steve is a four-time winner of Mediaweek’s “Media All-Stars” Award and a two-time winner of Advertising Age’s “Media Mavens” Award. He is on the Board of the International Radio and Television Society, the John A. Reisenbach Foundation, and serves on the Ad Council TV Steering Committee.
VP, Business Development
Rick Granato joined BrightLine from Canoe Ventures, the advanced TV joint venture of the nation’s leading cable companies. Previously, Rick was VP/General Manager at RMG Networks, an owner/operator of out-of-home media networks backed by Kleiner Perkins Caufield and Byers. Rick has held sales and management positions at companies such as MediVista Media, Healthy Advice Networks, and AccentHealth.
EVP, Corporate Communications
James Pearson is responsible for developing, implementing and executing BrightLine’s global corporate communications and marketing strategy. He is charged with raising awareness for BrightLine as the industry standard for brands utilizing interactive television advertising to deepen consumer engagement. Pearson began his career in media working for Oprah Winfrey’s Harpo Studios Inc. and John Hughes, Hughes Entertainment. He also served as director of public relations for Internet pioneer Razorfish, vice president at Rubenstein Associates and as director of corporate communications at Audible.com, before, during and after the company was acquired by Amazon.com. Pearson received his BFA in film production from Wright State University in Dayton, Ohio.
SVP, Client Relations
Alex Henderson is SVP, Client Relations for BrightLine. He leads the development of strategy and creative for broad-scale interactive TV advertising campaigns on behalf of blue-chip brands including Unilever, Kellogg’s, Johnson & Johnson, and PepsiCo. Alex has spent his career bridging the gap between the creative and strategic. Prior to BrightLine, Alex was a Creative Manager at marketing agency Fly Communications where he led creative and strategy development Pernod Ricard USA, The Vitamin Shoppe, and The French Culinary Institute. A graduate of Georgetown University, Alex now resides in Manhattan.
SVP, Client Relations
Eric Reidmiller is SVP, Client Relations with over four years of In-Television™ expertise. He oversees the initial ideation, creative execution, account management and analysis of advanced television campaigns for a series of Fortune 500 marketers, including Unilever, American Express, and Verizon. Eric’s specialty has been working with emerging technologies, such as connected TV applications, to learn and evolve with consumers’ viewing behaviors—and his creative roots help him answer challenges in fresh, innovative ways. He currently resides in Astoria, NY.
Director, Design Intelligence
Kristin Youngling manages BrightLine’s suite of proprietary iQ™ data tools, overseeing all consumer remote control behavior data and company-wide viewer analytics. Since joining the company in 2009, Kristin’s extensive work has resulted in critical developments of the first-ever advanced television advertising engine, enabling dynamic application of deepening, data-driven insights at each step in the design, execution and optimization process.
In addition to overseeing iQ™, Kristin manages key research and data relationships, working closely with all television operators and data partners to define measurement standards and methodologies within the advanced television space. Kristin received her BA in Economics and International Relations at Boston University, she now resides in Manhattan.
Director, Video Design
Ryan Lupo supervises the team that handles video and motion graphic production and distribution, internal app development and media specific projects. Prior to BrightLine, Ryan was an instructor at the Rochester Institute of Technology, as well as an instructor for RIT’s Nova Academy. Ryan has also spent time at Animation Collective and Del Labs. He holds a BFA from Cornell University and completed his graduate work at the Rochester Institute of Technology.
Group Project Manager
Martin Jantzen is the Group Project Manager at BrightLine. During his 5 years with the team, Martin has played an instrumental role in the rapid growth of the development of our In-Television™ service and solution offering. He oversees the initial ideation, creative execution, account management and analysis of advanced television campaigns for Fortune 500 companies such as Unilever, Dr Pepper Snapple Group, Red Bull, and McNeil.
His extensive work across a wide range of industry categories such as Pharmaceuticals, CPG, Finance, and Beverage, has helped to shape his breadth of industry knowledge and allowed him to become an invaluable asset to his clients. Martin has been essential part of the BrightLine team from the very beginning.
Since joining the BrightLine team in 2009, Kate has seen the TV landscape evolve firsthand from a range of perspectives, leading both graphic and video design before her present role as a Project Manager, where she oversees design and strategy across a range of brands. An avid TV viewer herself, Kate thrives as a part of a team that is constantly pushing the limits of TV viewing, content consumption, and interactivity on a national scale. Kate is a graduate of the S.I. Newhouse School of Public Communication at Syracuse University and currently lives in Manhattan.
Chris Arcari, a Project Manager for BrightLine, leads the strategy, design, and development of In-Television™ campaigns across a variety of companies including Pepsico, Kellogg’s, Unilever, and TD Ameritrade. He has spent his career exploring how to craft television experiences for brands that connect with consumers in new and engaging ways. Chris received his BA in Graphic Design from Coastal Carolina University and now resides in Manhattan.
With a background in psychology from Boston College, Victoria joined the BrightLine team in 2010 bringing with her an enthusiasm and curiosity for user behavior that impacts each and every project she manages. During her time at BrightLine, she has led the creative execution of campaigns for American Express, Unilever, and Verizon Wireless, helping these companies to continue to revolutionize the advanced TV space with BrightLine Technology. With each new client she finds an organic opportunity to harness data insights and behavior to inform future programs, continuing to facilitate exponential growth and engagement across platforms for top advertisers.
Experience Design Manager
Anna Horowitz is an Experience Design Manager at BrightLine and the driving creative force behind some of the company’s most innovative programs to date. Notably, Anna led the development of the industry’s first-ever branded application on the Xbox console for L’Oréal USA- an initiative credited with opening the door for countless female advertisers in the gaming world. A graduate of Rhode Island School of Design, Anna brings with her an extensive background in Illustration and Graphic Design—skills that she has combined with a growing wealth of interactive knowledge since joining BrightLine in 2009. Anna leads the ideation, creative execution, account management and analysis of advanced television campaigns for multiple world-class marketers including L’Oréal USA, Unilever, and Beam Global.
Experience Design Manager
As a pillar of BrightLine’s creative strategy team, and an accomplished copywriter, Dan crafts cutting-edge consumer experiences infused with his signature wit. Since joining the company in 2010, he has lead the ideation, execution and management of countless campaigns for Fortune 500 companies like Unilever, Dr Pepper Snapple Group, AB Inbev, Beam Global and GM. Notably, his creation of L’Oréal’s The Next Level application was touted by media outlets as a groundbreaking endeavor, opening doors for marketers in the gaming industry. He continues to shape BrightLine’s creative process, insuring each new initiative pushes the limits of the consumer experience.
Technology and Innovation Strategist
Mike Fisher joined in 2012 as BrightLine’s Technology and Innovation Strategist, working both internally and externally to evangelize Advanced TV. With a deep understanding of the advanced media landscape, emerging technologies, and traditional television, Mike is able to offer strategically insightful ways to leverage Advanced TV products to fit the needs of clients while keeping the brand top-of-mind and relevant to the consumer.
Prior to BrightLine, Mike spent two years at the Interactive Television JV Canoe Ventures on the Product Marketing and Research/Analytics teams. Before his time at Canoe, Mike worked at Twentieth Century Fox, and received his MBA in Marketing, with a concentration on advertising technology.
Michelle Hinchey joined the BrightLine Team in 2011 as the Business Development Associate, and currently serves in the newly created role of the company’s Publicist. She is responsible for the continued growth of BrightLine’s global profile through media, marketing and strategic partnerships. She is charged with discovering and implementing new innovative ways to raise awareness of advanced TV along with the company’s deep knowledge of creative experience design. Prior to BrightLine, Michelle worked in the Entertainment Department at Dan Klores Communications and the grassroots nonprofit, The Fund for the Public Interest. Michelle received her BS in Industrial and Labor Relations from Cornell University and now resides in Manhattan.