First TV Commercial Airs

Today: While nearly 50% of traditional TV commercials are skipped, marketers still spend over $70B on traditional TV advertising each year. The most sophisticated marketers however, are leveraging In-Television™ ad solutions to feed, rather than ignore this behavior, redefining TV ad effectiveness in today’s post-DVR world.

Cordless TV Remote Revolutionizes the Living Room

Today: Remote control dexterity is at an all time high with 30 minutes per day spent channel surfing – harnessing this behavior to initiate a branded dialogue, In-Television™ campaigns motivate millions to raise their remote and click to interact with brands (for over 3 minutes on average).

Mission Cable Launches First Video On Demand Service

Today: There are 8.8B VOD transactions annually, 77% of which are free and ad-supported. Designed to fit organically with viewers’ On Demand viewing experience, In-Television™ ads reach highly qualified viewers and generate up to 40% stronger recall compared to linear TV advertising.

First Laptop Hits the Market

Today: 66% of viewers multitask on their computers while watching TV. Designed to harness convergence in the living room, 3/4 of In-Television™ experiences drive viewers to extend their participation online, driving up to a 400% lift in direct traffic to brands’ websites.

Interactive Program Guide Launches

Today: 75% hit ‘guide’ first after turning on the TV – In-Television™ campaigns designed to reach viewers within the guide via a permanent brand channel boost visits to branded content by up to 50%.

BellSouth Launches First Smartphone

Today: With 49% of viewers using smartphones daily while watching TV, the majority of BrightLine In-Television™ experiences feature some kind of mobile integration, helping brands sustain a dialogue while building a database of highly engaged consumers.

Digital Set-Top Boxes Go Mainstream

Today: In-Television™ brings an unprecedented level of accountability to TV advertising, giving marketers access to key performance metrics and robust second by second viewing/click data across 90MM+ homes.

TiVo Introduces DVR

Today: 70% of brand impressions generated from a typical In-Television™ campaign are ‘DVR-Proof,’ helping brands stay relevant in the 50MM U.S. households with a DVR.

First Internet-Enabled Game Console

Today: 40% of time spent on gaming consoles is with non-gaming activities – In-Television™ advertising harnesses this observed appetite to connect brands with viewers via branded entertainment destinations that give viewers instant access to branded video, games and downloads!

BrightLine is Born!

Today: BrightLine works with nearly 100 top brands, across 20+ countries globally, to foster an organic dialogue with target consumers via the television. This year BrightLine launches its 500th campaign!

Facebook is Launched

Today: In-Television™ ad experiences are delivering significantly stronger performance compared to both Facebook and Twitter – generating 20x more qualified engagement with brands at less than a third the cost.

BrightLine Launches Industry’s First ‘Viral’ In-Television™ Campaign

Today: In-Television™ campaigns are driving huge social impact for brands– resulting in up to a 100% lift in visits to brands’ Facebook pages and 25% lift in post/tweet activity. BrightLine TV™ solutions are driving enhanced conversations between advertisers and their target viewers across platforms.

YouTube is Launched

Today: The average YouTube brand channel generates 2.8MM video views in its lifetime, while the average In-Television™ brand channel generates 3.6MM branded video views in just 1 week.

BrightLine Gets Its Millionth Visit

Today: In-Television™ is delivering 1MM visits per campaign, reaching and engaging national audiences across the full digital TV universe and beyond!

Netflix Introduces Streaming Video Service

Today: Despite increased online streaming, the majority of video viewing still occurs on TV (35 hours vs. 0.5 hours per week) – thus, it’s not surprising that consumers spend on average 4x longer engaged with brands via In-Television™ compared to online.

BrightLine Ushers the Industry’s First Advanced TV Upfront

Today: Brands’ investments in In-Television™ advertising have increased more than fourfold.

BrightLine Implements Industry’s First HD In-Television™ Experience

Today: Over 80MM homes in the U.S. have an HDTV, and HD brand experiences see viewers engaging for 2 minutes longer, representing 60% deeper engagement, than SD.

BrightLine Deploys First Spanish-Language Interactive Channel

Today: BrightLine iQ™ has found that Hispanics click ads on TV at a rate 2x that of the general population.

First iPad is Released

Today: 42% of tablet owners use them daily while watching TV. In-Television™ experiences that drive viewers across screens have motivated twice as many branded app downloads as Print, Radio and TV combined in significantly less time.

TV Gets Connected

Today: Analysts project smart TVs to be in 75% of TV households by 2015.

First Advanced TV Client Dashboard, BrightLink™, Goes Live

Today: BrightLink™ gives brands real-time access to key In-Television™ analytics and campaign management tools via an online dashboard.

BrightLine Launches Industry’s First Global iTV Experience & First Multi-Brand Hub on Xbox

Today: BrightLine is now launching In-Television™ ad experiences in over 20 countries. Data-driven optimizations have revealed the potential of multi-brand cross-pollination, lifting branded video views by 50%.

BrightLine Ports In-Television™ Design to Tablets

Today: By leveraging iQ™ best practice, BrightLine iAds are outperforming Apple benchmarks by up to 50%.

BrightLine Pushes Industry One Step Closer to T-Commerce via Click-to-Cart Experience

Today: In-Television™ click-to-cart coupon redemption outperforms traditional couponing methods by 4x.

BrightLine Designs Industry’s First-Ever Live Streaming Concert via Smart TV

Today: BrightLine continues to recognize consumer appetite for emerging technologies, with projections stating that by 2016, 89% of all HDTVs being sold will be smart.