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Meet the dynamic and talented members of our rapidly growing team, dedicated to upholding BrightLine’s industry leadership and commitment to excellence through high-quality and innovative work.

Jacqueline Corbelli is an entrepreneur and is the Chairman, CEO and Co-Founder of BrightLine. Jacqueline is the visionary and principal architect behind BrightLine’s path and direction in interactive advertising. It is this vision that equips top U.S. marketers like Unilever, Kellogg’s and American Express to transform a consumers’ television viewing experience. Jacqueline jumped into the marketing business from an unlikely background in banking. She was President of Aston Associates, LLC, where she led the business and operational redesign of major financial institutions worldwide.

An entrepreneur at heart, Jacqueline saw a golden opportunity in the advertising space eight years ago. As traditional TV ad models began to buckle beneath the weight of a burgeoning digital revolution, Ms. Corbelli looked for a way to reinvent how viewers interact with their television screens. BrightLine was born and the company has enjoyed double-digit growth while old-school advertising agencies die on the vine. Unstoppable and infinitely curious, Jacquie is also passionate about her work beyond the boardroom. In 2008, she produced a movie, “The Deal” with William H. Macy, and is board member and an active supporter of The Atlantic Theater Company in New York. Ms. Corbelli also serves as a board member to The International Radio and Television Society Board and chairs the board of The Millennium Promise Alliance. She has traveled extensively across Africa in support of ending extreme poverty through integrated economic development. Jacqueline is married and the mother of three girls, and resides in Connecticut.

Jacqueline Corbelli

Founder, Chairman, Chief Executive Officer

Jacqueline Corbelli

Founder, Chairman, Chief Executive Officer

Keith Gelles joined BrightLine in 2012 to lead product development and engineering. Keith has 20 years of experience in software and technology development mostly focused on technical product planning and design and high-scalability software architectures with emphasis on building business solutions for digital applications. Before joining BrightLine, Keith most recently was CTO at Medialets since 2009, where he was responsible for company growth and strategy as well as managing development of creative tools and technologies and ad serving platforms for emerging mobile and tablet devices. He has been involved in incubation, early-stage investment, and advisory roles in various digital marketing, social, and analytics startups as well as consulting in rich-media, mobile, and data analytics.

As co-founder and CTO of PointRoll, he was responsible for inventing and managing the development of rich-media product technologies and ad serving platforms, as well as managing campaign production, ad operations and support teams. He was instrumental in growing the company and driving the subsequent acquisition by Gannett in 2005.

Prior to PointRoll, Keith served as technical development manager for Advertising.com, overseeing architecture design, web site development, mobile R&D, and implementation of various advertising solutions. Before Advertising.com, he was chief architect for the Netceleration division of Neuristics, tasked with the development of a suite of predictive modeling, optimization, and analytics tools for ecommerce applications. Keith graduated summa cum laude from the University of Pittsburgh with a Bachelor of Science degree in Computer Science, Mathematics, and Philosophy.

Keith Gelles

Chief Technology Officer

Keith Gelles

Chief Technology Officer